Adaptive Music for the Road

A car with built-in musical experiences that adapt to inputs from each driver’s journey

Pink Flower
Pink Flower
Pink Flower

Why they partnered with us

Bentley was looking for musical experiences that enhanced drivers’ auditory journeys, providing a level of personalization not found within other car brands. They were looking to adapt to the driver and environment — from relaxed grand touring to energetic, spirited driving on dynamic roads.

What we created

After extensive research and development testing, a demonstration Bentley now has the ability to compose a soundtrack based upon drivers’ inputs and driving style. The vehicle generates a live, composition of instrumental music in real-time, enhancing the emotional experience of every journey.