Twitch
Adaptive Music for a Live Sci-fi Drama
A live and interactive sci-fi drama which puts the power of music into listeners’ hands
Why they partnered with us
“Artificial” is a one-of-a-kind web series that was looking to push the boundaries of the livestreaming format by allowing its audience to influence the story’s direction. They were looking for a musical experience that would drive audience engagement and reinforce the interactive nature of the show.
What we created
A world’s first innovation: a soundtrack composed in real time, with shifts in emotion and intensity in response to input from the audience chat. The show’s producers were able to set a general musical theme for each scene in the 20 episode series. From there, the music was in the audience’s hands.
“Twitch has been fortunate to partner with LifeScore multiple times. For a company that is always looking for new ways to create connections between viewers, it's rare to find a partner like LifeScore who immediately understands us and brings so many options to the table. Every collaboration results in new innovative ways to connect our audience via music & technology.”
Joshua Shaw, Senior Product Manager
Twitch